FDI Advisory Services
Communications consultancy and strategic storytelling for investment promotion agencies
FDI is essential to economic development but is not easy to attract. The work that investment promotion agencies do is crucial but difficult. The competition for FDI is fierce and the public servants charged with economic development and investment promotion are often expected to work miracles despite bureaucracy, budget constraints and other challenges.
Perception is everything when it comes to attracting investment. It is important to get the story straight about a location’s investment potential and what it can offer investors. But how?
Fingar Direct Investment helps investment promoters communicate their location’s FDI story in an effective, impactful way, thereby offering greater odds of engaging investors and meeting investment goals.
As founder and principal, I provide clients with an objective eye from an experienced journalist; strategic guidance on media relations and communications; and expert content creation. I work with you to uncover the hidden strengths of your location and better understand how to communicate them to investors.
If you are an investment promoter who is struggling to get the message out about your location or simply would like a fresh perspective on your approach to communications and content, let’s have a consultation call and see if Fingar Direct Investment can help.
Book a call with me here.
The Process
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Review of your current collateral and content to assess what is working and what could be improved.
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Interviews with key stakeholders and research on your location’s investment situation and strengths.
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Presentation of a communications and strategic storytelling strategy.
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Creation of new, more compelling collateral and content that speaks to investors and the media in an effective way.
Training workshops are also available.
Let’s talk about working together.
Need more services?
Fingar Direct Investment has a strategic partnership with the Economic Innovation Practice Group, an economic development advisory firm with practice areas in:
Economic Analysis and Strategy
Trade, FDI and Market Entry
Public Policy and Innovation
For more information please visit their website here.
What People Are Saying
“A living legend in the world of foreign direct investment.”
— Michel Legagnen, CEO, MCJ Lemagnen Associates
“Courtney Fingar is one of the world’s top journalists and leaders in FDI, and the city of Kharkiv has been grateful to benefit from her expertise and passion for her work through collaboration over many years.
She made a great personal effort to increase the knowledge about the investment potential of Kharkiv on the world arena. Kharkiv city authorities know her as a great FDI expert and journalist. This expertise helps to attract potential investors to the city and create favorable conditions for FDI.”
— Ihor Terekhov, Mayor of Kharkiv, Ukraine
“Courtney is one of the best FDI experts I had the privilege to work with. Courtney is a person essential to the global free zone ecosystem, she is one of the few journalists who actually visited different zones and investment projects in all key global destinations: Middle East, Europe, CIS, the Caribbean, Southeast Asia, and Central and South America. All the projects that she selects are pre marked with success.”
— Jorge Rivera, International Project Manager, Barcelona Free Zone
“Courtney is at the centre of the Foreign Direct Investment market. She has been everywhere, knows everyone and seen everything. Working with her is always a pleasure and a great learning experience.”
— Douglas Clark, Economic Development and Investment Attraction Advisor, Location Connections
“Courtney excels in everything she does. She is extremely knowledgeable of all the variables concerning foreign direct investments, and has an accurate view of the world of investments. She is a natural leader and a great team builder. Her positive attitude is a must along with her capacity to accomplish challenging tasks.”
— Sergio Rodrigues Costa, CEO, STRINGS